2.0 graphic connections.

Graphic design is everywhere, and it makes contact with us all the time in what we do, or see, or buy: we are inundated with it. We see it on buildings and books, water bills and websites, birthday cards and gift cards, even on the backs of grocery receipts and pizza delivery doorhangers. The question is, how can a good graphic design stand out from the rest?

Graphic design merges words and pictures, even graphs and charts, photos, illustrations and sections. A good design is like St. Peter's--it is so perfectly proportioned that you forget its scope and all the work that went into it. It demands a clear thinking person who can orchestrate these elements so they go beyond the ordinary (or messy) and become distinctive, or functional, or fun, or amazing, or subversive or in some way memorable.

How I work

First, I have to know what you're looking for. We meet, we talk, I ask you questions. Who's your audience? How will the piece be used? What is the call to action? What personality do you want to portray? We discuss, we plan, we dream together. I tell you what it will take, and I go off to work. I bring back the piece, and we talk some more. Once it meets all your goals, my work is done, and you have exactly what you're looking for--maybe even more than you were looking for.

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